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| Actually a video I'm not so sure about. However the concept was to take
the "well-known genre"
of instructional videos fors kids, usually teaching
the various sounds of animals or how to count up to 10 and changing the subjects to more grown-up themes like abortion, child abuse etc. Content and graphics are inspired by the japanese "kawaii" phenomena, were cute little mascots and characters cheerfully guide citizens through all sorts of daily activities and situations. In CUTECUTECUTE these cute little critters go a step further and tell about things which are normally sort of a taboo in society. And as these deplorable little figures find out for what hideous facts they stand for they simply start crying. Cause they want to be good, but life simply isn't always that way. |
german synopsis: Niedlichkeit ist wohl eine der subtilsten Formen der Macht. Bei japanischen Comicfiguren kommt dies besonders deutlich zum Ausdruck . Das Phänomen, das im japanischen Kawaii genannt wird umfasst Charaktere für alle Lebenslagen. Freundliche Helfer die einem sagen wie man eine Fahrkarte löst, zum Mülltrennen auffordern oder in animierten Videos Kindern erklären wie man z.B. bis 10 zählt. |